The chorus of 'open' , 'neutral' and 'free' tend to capture the imagination of social media quite quickly. Back during my school and college days, there was this enormous campaign for 'free software' , without realizing what was 'free' in that context. Likewise , over the last month, the Net-Neutrality campaign has caught up the attention everyone . Much of this is misunderstood & misinterpreted by the media.
The basic underlying question in this whole debate is -
'Can an internet service provider prioritize / de-prioritize certain content over the rest' ? It is not easy to answer that unless you understand the underlying realities & implications.
There is this concept called
price discrimination in Economics. It is all about pricing different consumers differently for the same service. In airline world, there are a number of different fare classes for the same sector. So, it is quite likely that the passenger sitting next to you has paid a totally different fare. It is the dream of every business owner to do this in a perfect way -
or achieve perfect price discrimination . There is a
different 'marginal utility' for any service from a customer's perspective. So, the price that he / she is willing to pay for a service could vary a lot. So, if a producer can price the product correctly to each and every customer, he is maximizing his benefit or '
producer surplus'
Producer surplus is not just about maximizing producer's profit. It is an important component of a free-market mechanism. Adam Smith's 'invisible hand or self-directing market & unintended societal benefits cannot be achieved unless producers have a chance to maximize their surplus. Putting it in another way, unless producers are rewarded for their produce to the right level, they don't have any incentive to do more.
In a telecom/internet world, this is functioning more like a two-sided platform. There are two important players - end consumers & content/app/web providers. ISP's like Airtel , Vodafone etc being the platform between them .
The argument put forward by proponents of net-neutrality is that if I have paid an amount for say 1GB of data, I get to decide which app / site I'm using - ISP's don't have any business to prioritize any of those.
Lets view the situation in a different way. Assume that there are only 3 applications - Facebook, Youtube, Ted - that consume 100% of bandwidth . And lets assume that in a city, the overall customer base's bandwidth usage results in a bandwidth consumption of Youtube - 90%, Facebook - 9% and Ted - 1 %
Now, lets pick three consumers & their ideal or desired bandwidth usage profiles being
C1 ( FB - 90% , YT - 9 % Ted - 1% )
C2 ( FB -10% , YT - 60% , Ted 30% )
C3 ( Ted - 90% , FB - 8 % , YT - 2 % )
For C3, the net-neutral world is a nightmare. Owing to the overall bandwidth usage distribution, his favorite content never gets delivered properly. So, by paying an identical fare for the data plan, isn't he cross-subsidizing the population who are just hogging up the bandwidth by consuming FB & YTube? Neither are C1 & C2 getting the ideal data consumption plans.
Can we imagine a system where C1, C2 & C3 are able to draw up a data plan based on their own bandwidth usage patterns ? Essentially, we are talking about the so called 'anti-neutral world' here
From an ISP's perspective, this is all about creating certain priority lines and making each consumer & app provider or maker pay for the bandwidth usage as per their desired needs. In a 'Net-Neutral' world,
neither consumer , nor producer surplus is achieved - thereby making it an inefficient market infrastructure.
There is an underlying catch / danger here - Can a company - say facebook -owing to their dominant market power buy the entire bandwidth capacity with Airtel and restrict the entire population to facebook only ? I'd say, in a monopolistic world, it would have been possible. But not in an ultra-competitive industry like telecom.
Would this lead to a world where, if you are a new App-maker, you would find it difficult to reach the consumers - Maybe for a high bandwidth consuming application. But I'd say again that if your App is good, there would always be a segment of demand & that demand will find its way through the market
It is far better to live in an anti-neutral internet than in the present scheme of things where 90% of the available bandwidth is consumed by pirated movie downloads & streaming services without them paying their proportional bit for the bandwidth usage
For another interesting take, read Tim Harford's article on this
http://timharford.com/2015/03/battle-for-the-webs-last-mile/