The Economics Of MatchMaking - Part 1
After losing hope of myself simplifying their job, my parents have taken up charge & put me into the 'market' ...Or in other words, I've debuted on Bharat Matrimony :) ... Purpose of the post is not to discuss about the happenings over there... it is to discuss the economics principles behind this.. (Anyone who is not interested in Economics, please feel free to skip the content below) In term-4, we studied one of the best courses that I've come across at IIMK - Complementary Products & Competitive Advantage.. In that, there is this concept of 2-sided platforms..Intuitively it is very simple -- 2 sided platforms brings together 2 distinct sets of customers together.. Credit card companies bring together merchants & consumers... Iphone App Store brings together the App developers & phone owners together...etc.. In most of the cases, the platform tend to benefit from one set of customers..Like, Credit card companies tend to benefit mainly from merchan...