Oct 9, 2009

Keywords, Psychology, Computer Science

I just went through the google analytics report of my blog indicating the keyword searches that lead people to my blog...Some of the interesting ones given below..

1. Satanic worship in Kerala , Devil worship in Kerala ( 6 ppl searched for this ... :) )
2. NRI going back to India ( Was that a matrimony related search :P )
3. Whats happening In the economy ( Ah..atleast google considers my writings on these worthy enough )
4. Aim of my life ( People do tend to ask this question.. But finding out answer to this question from web looks to be a bit weird :) )
5. Keralamatrimonynair ( ahem!!!...Google is intelligent :) )
6. Ponds facepowder product presentation ( Ah...this should be some MBA student )
7. Spending money in MBA is good or not ( I wish it is good :) )

If I go through some of these keyword targeted posts, I might be able to find some word-based relation between the keywords & what i've written .. For eg..The satan / devil related searches were actually landing on http://ajithprasadb.blogspot.com/2007/06/gods-own-country-devils-own-people-and.html
Now, there is some literal matching between the keywords in searches to whats there in that post...But semantically those are very different.. What the person who typed those keywords wanted & whats there in that post is totally different from a semantics perspective... And thats where the technological challenge still lies ahead for Google.. Search as a computer science problem is only solved to the extent of 5%.. There is still a long way to go before Google/ Bing bridges the gap between what consumers intend & where the search results lead to..

Another aspect here is the ability of Google to know whats the pulse of the masses.. Having a big DB of such keywords is like knowing what the world thinks..And that in turn throws up amazing marketing opportunities..
( PS:- If you are more interested in this field , I'd recommend a book named "The Search" )

1 comment:

Flyaway Mind said...

kerala matrimony..huh??? imagine those people's frustration when they search for matrimony and end up on ur blog with all MBA rantings & philosophies ;) heheee