Apple - Platform Thinking,Network Effects & Valuation

One of the electives that I took while in IIMK was this less fancied course - Complementary Products & Competitive Advantage . The fundamental message in that course was in applying 'Platform Thinking' concept into a lot of situations . A platform could be thought of as an area where two or more types of consumers / producers join for their mutual benefit. And the value of the platform grows as more and more consumers / producers join it. Typical example of this is Card Payment networks - Visa & Mastercard. So, if you are a card network provider, merchants are forced to give that as a payment mechanism because consumers want that. And, more consumers joining the platform results in more merchants adopting it. Like a domino / network effect. If executed well, it soon reaches a tipping point from where more consumers & merchants just adopt it. This concept could be extended to a lot of situations - Currency is a platform ( explai...